When it comes to trademarking the brand name of a business, process or a product in the Pacific Northwest however, trademark issues relating to the Trademarks Act are within the realm of the United States Trademarks Office are only the first hurdle. The Trademarks Act and USPTO’s primary focus is to minimize confusion between other trademarks to ensure that one product or name cannot be confused with another in order to prevent confusion in the marketplace.
Confusion between trademarks and copyrights is very common. While you may have text and graphics in an advertisement covered by copyright law for instance, any new slogans or phrases that you want protected would only be secured if you trademarked them. Copyright does not secure a phrase, slogan or trade name. A successful application for a trademark depends partly on a thorough review of potentially conflicting trademarks which are found to be deceptively alike.
The Cochran Law Firm is experienced in the defense and prosecution of trademark rights in the United States and specifically in the Pacific Northwest, especially software business and product trademark litigation. Our boutique firm is known for trademark opposition and expungement proceedings, trademark infringement, and anti-counterfeiting matters.
Infringement of a trademark can quickly diminish sales and cause irreversible harm to your reputation. You must act quickly if you suspect an infringement of your trademarks so that injunctive relief can be sought. If you face opposition to or infringement of a trademark you own or one you are attempting to acquire, please contact our IP litigation team today.